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Entries in Doniree Walker (44)

Wednesday
Sep082010

Twitter Dedicates 3% of Servers to Justin Bieber


A recent Mashable article states that 3% of Twitter's servers are dedicated to teen superstar, Justin Bieber.  To be honest, I've been avoiding Bieber Fever as much as possible, but it's inescapable now that he's taking over Twitter.  

To clarify, the article stated that Bieber and his fans got the dedicated servers, not just Justin, but the article goes on to explain that most of Twitter's popular users have dedicated servers for their accounts.  When Mashable tried to verify the claim with Twitter, it was neither confirmed nor denied, but considering the volume of Bieber's tweets and Twitter activity - it makes perfect sense.

Considering Bieber has 5 million followers, Twitter's servers have to push each of his tweets out to over 5 million Twitter accounts.  His tweets get retweeted like crazy, and within seconds of each of his tweets, his account gets over 60 @replies per second.

That's a LOT of tweeting.

~ Doniree Walker, for FRWD 

{Photo credit}

Friday
Sep032010

Pandora Ads and Zappos VIP

This morning, I was doing what I typically do on most weekday mornings - scrolling through the tech, advertising, and social media news feeds in my Google Reader, looking for something interesting to discuss here (and because I like to stay on top of things).

Meanwhile, Pandora's playing my favorite "work" station in the background (French Cafe, if you're interested in what I work to), and since I'm not paying the premium for the Actual Pandora Subscription, an ad interrupted my daydreams of sipping cafe au laits with an accordian in the background.

Moving on... the ad was for Zappos, and if it was any longer than this single sentence, I don't remember because this is all I heard:

"Sign up now to be a Zappos VIP member and get free overnight shipping for life!"

This caught my attention for two reasons:

  1. I knew Zappos already offered free shipping.  I've never purchased anything from Zappos yet (though I've been doing some window shopping lately... does Pandora know that?), but I knew this because they've social media marketed the heck out of that business practice.
  2. What other online retailers offer free shipping on every order all the time, let alone free overnight shipping on every order all the time?

I don't do a ton of online shopping, but the places I do shop (Etsy, Amazon, etc.) don't offer that or they require a minimum purchase before free shipping is an option.

Like I said, I haven't yet purchased anything from Zappos, but I've been looking for a great pair of fall boots lately and have perused their selection over the last few weeks.  Did my chances of buying those fall boots from Zappos just increase?  Absolutely.

So, this post really is about two things:

  1. Zappos continues to nail it in terms of customer service.  They've always offered free shipping (on returns also) and allow for returns up to a year after purchase.  I don't know a lot of other online clothing or shoe retailers that do this (correct me if I'm wrong, again - I don't do a whole lot of online shopping!).
  2. What a killer ad placement, and if I'm right and that one-liner was the ad in its entirety?  What an effective one-liner. 

A couple of notes: the Zappos VIP membership cost nothing.  Zero.  I just had to follow the link in the ad.

What kinds of online ads get your attention?  More specifically, what kinds of ads actually get a reaction or purchase from you? 

 

~ Doniree Walker, for FRWD 

Notes: I'm in no way affiliated with Zappos, nor was I asked to review anything or write this post.  I just thought it was cool.

Tuesday
Aug312010

The Facebook Movie


Yes, I know it's actually called "The Social Network," but let's be honest - we're all calling it the Facebook movie, and it hits theaters October 1. 

Hollywood has decided to share the story of Facebook and how it started as a small college directory of sorts and quickly boomed into one of social media's trend-setters and most influential social networking sites.

Too soon?

I have mixed feelings on this one.  On the one hand, I'm fascinated and can't wait to see how the story of how The Facebook became Facebook gets dramatized for the big screen.  Also, a couple of hours of Justin Timberlake never hurt anyone.

But I'm a little apprehensive since while yes, Faecbook is an important trailblazer in Social Media and while yes, everyone and their mother seems to be on Facebook these days, and while yes, Facebook has drawn a lot of media attention in the last year or so with regards to new features, privacy, and staggering growth… I just can't help but wonder how quickly the movie will be outdated since we're not quite sure yet just where Facebook will land amid all of those new features, privacy questions, and staggering growth.

Or has it?

What do you think?  Will this be a great snapshot of how such a social networking Goliath came to be, or will the continued changes and evolution of social media as a whole means this comes out on October 1, and is outdated before the end of the year?

Is it too soon for a movie about the history of something still in progress, or am I missing the point and you think Facebook's pretty much landed where it's going to be for awhile?


~ Doniree Walker, for FRWD

Official movie site for The Social Network can be found here.

Monday
Aug232010

Appolicious Launches Android Site

Appolicious is an online social network and community of iPhone, iPad, and Android app reviews.  They entered into a partnership with Yahoo! in April 2010, and have been growing ever since.  According to information cited in today's MediaPost article, traffic on Appolicious.com has grown quickly since the deal with yahoo, jumping from just under 200,000 monthly uniques to nearly 1 million as of July (source: MediaPost/Compete).

This morning, Appolicious launched their Android site - AndroidApps.com.  The new site is co-branded with Yahoo! and like the current Appolicious.com, features user-curated app lists ("Android Apps for Road Trips," for example), personalized recommendations, as well as ratings and reviews of available Android apps.  Also like the current Appolicious.com, reviews include links to informative and relevant articles and news sources for a complete review of the apps - from users as well as media.

Appolicious has also released a new site for Yahoo! Apps:  yap.appolicious.com, which features a community and reviews around Yahoo! applications.

All three sites/communities, Appolicious, AndroidApps.com, and Yahoo! Apps are easily navigated to and from each of the pages as tabs across the top.

If you're an iPhone, iPad, or Android owner, I'd highly recommend this site for finding new apps and providing insight on the ones you use and love.

~ Doniree Walker, for FRWD

Source: MediaPost

*Disclaimer: I do some freelance work for Appolicious.com as a reviewer and community-builder.  I was not asked, required, or paid to write this post, and have done so out of my own interest in the community.

Friday
Aug202010

SXSWi - Panel Picker

South by Southwest (SxSW) 2011 is still over six months away, but the buzz started almost after the end of 2010's festival in March.  The event is held in Austin, TX at the Convention Center, and panel submissions and award nominees are coming in in droves.

Panel Picker - My Picks

There are some really, really great panels submitted this year for us to learn from and check out while we're there.  Panels are selected partially through a public voting process, and you can log-in and vote on your panel picks here - SXSW 2011 Panel Picker.

A couple of panels I've already voted for (and suggest you do too!):

  1. Road Rules for Mentorship: What's Appropriate (& What's Not)
  2. Forget Corporate Buzzwords - Go Change the World
  3. Spin Doctors: PR Best Practices for Social Media
  4. The Global Online Community: Improving Cross-Cultural Relations
  5. Got 99 Problems But a Blog Ain't One
  6. Women Will Lead Gen-Y – What Will Men Do?
  7. Deleting the Workspace - Is the On-Site Office Needed?
  8. Status Update... Or Status Upgrade?

Other Resources

Here are a couple of other bloggers/resources and their lists of some great-looking panels:

  1. Sarah Evans - 15 panels to give a “thumbs up” for SXSWi
  2. Sydney Owen - Community + Promotion = SXSW Panel Love
  3. ItStartsWith.Us - Top 10 Non-Profit Panel Submissions

Are you submitting?  What gets your vote?

~ Doniree Walker, for FRWD

 

 

Monday
Aug162010

Upcoming Social Media and Tech Events

Mashable recently posted a list of over 100 upcoming social media and tech events.  What a resource!  I've personally only been to a few so far in my blogging and social media/tech career including:

And a couple of parties at both BlogHer 2009 and 2010.  I know I'll be a repeat at SXSW in 2011, but check out all of these other events - looks like geeky folks like to get together and learn from each other, and I love being a part of that culture.

What's your favorite social media/tech event?  Which ones are you attending?

Tuesday
Aug102010

Social Media and Local Businesses

I love it when companies engage their audience on Twitter.  I especially love it when local businesses and restaurants have real conversations with their customers.

When I first moved to Boulder, Colorado, I started following local bars and restaurants so I'd know who did what, where the happy hours were, and what to try next.  Mateo Restaurant (@mateorestaurant) was one of the ones I found on Twitter, so I followed.  I told the story of my Tweet exchange with them here, and that initial conversation not only got me in the door once, but made me a regular customer and friends with the owners, which in turn resulted in some great connections with other local business owners and friends.  It's a great relationship that started online.

Boulder eateries have continued to impress me in the months since I've been here.  Places like Tee and Cakes (@teeandcakes) and Cefiore (@cefioreCO) make it a regular practice to answer questions, post mouth-watering pictures, and respond quickly to tweets at and about their businesses.  As a community, we love it because we feel not only like a customer, but like a real part of their business.

Jill's Restaurant joined the list of "local businesses I love to see on Twitter" last week when my co-working partner in crime (boyfriend) and I stopped in for breakfast while we worked.

It was our second time in there, and after the first time we'd visited, I'd tweeted about having a great experience there and got a reply from @JillsRestaurant thanking me for coming by.  This second visit, they upped their game.

I tweeted notes from both my travel/food account (@nomadicfoodie) and from my personal account (@doniree), simply nodding to the fact that we had returned to Jill's, were enjoying breakfast while we worked, and I noted that we appeared to be the only locals in the house. 

(Jill's is a cafe/restaurant inside of a popular businessperson's hotel here and most patrons appeared to be travelers.)

I tweeted:

We continued working there after our bagels and muffins were finished, sipping our coffee, and typing away.  The [friendly, wonderful] server brought our bill.  Or so we thought.  We opened the bill to find this:

 

As a customer, I appreciated that they picked up the tab for our breakfast last week.  As a food blogger, I thought that was really, really awesome.  And as a social media blogger, I thought - what a perfect story and example of great customer service in social media.

I know Boulder's generally got a great online presence of our local businesses and eateries.  I also know Minneapolis does as well. 

What about your city?  What examples of great customer service are you seeing online?  Share the Twitter accounts in the comments - I'd love to check out what they're doing!

~ Doniree Walker, for FRWD ~

Photo credits: Doniree Walker
Jill's Restaurant can be found on Twitter here, and on the web here.  They're located in the St. Julien Hotel, downtown Boulder and provide excellent food and service to locals and travelers alike.

Wednesday
Jul282010

It's Legal to Jailbreak Your iPhone

According to NBCbayarea.com, federal regulators on Monday morning decided that it was not illegal to hack the iPhone'ss software.  This common practice is known as "jailbreaking," and basically means that the iPhone user alters the operating system so that the phone can run on other networks (other than AT&T) and/or use apps that Apple has not authorized.

This decision comes on the heels of other new exemptions from a 1998 federal law called the Digital Millennium Copyright Act, and "prohibits users from bypassing technical measures that companies put on their products to prevent authorized uses."

InformationWeek.com suspects more than a million iPhone users have jailbroken their phones in order to ditch AT&T or use apps not approved by Apple. 

Apple argues that iPhone buyers were not actually owners of the technology, but licensees, thus bound to Apple's licensing agreement.  Apple also contended that adjusting the operating system compromised the security of the phone and its software and could harm the user or Apple.  The Copyright Office disagreed, ruling that a "typical jailbreaking scenario" only touches about 50 bytes of code out of its more than 8 million bytes.  

I'd be interested to know if you're one of those who've already jailbroken your phone.  Was it for the service provider or access to apps not approved by Apple?  In the light of this new ruling, will that impact any decisions you've considered about adjusting your iPhone's operating system?

Who's right in this case?  Apple or our federal regulators?

~ Doniree Walker, for FRWD ~

 

Sources: NBC Bay Area, Information Week
Photo used with permission via Creative Commons license.

Thursday
Jul222010

Online Behavior of Women

eMarketer just published an article talking about some statistics of behavior of women online.  I made some pretty broad assumptions before I read it, and granted there are different sub-groups of 'women online' within that broader grouping.  Either way, understanding that women are largely responsible for household purchases and spending and that women veer naturally towards social settings, relationships, and conversation - I assumed that we'd find most of our female gender hanging around online shopping sites and social networking sites.

And you know what?  I was right!  According to the article which quoted data from Unicast, the top priority of women on the internet was "connecting with family and friends."  Another priority was keeping up with the news and shopping for sales.  The statistics break down like this:

Sites most likely to visit

So, women online are seeking information, checking out product reviews and making purchases, and are networking with their friends and family.

This begs the question - do these overlap?  Does this group of women online share their purchases and product opinions with their network on these social sites?

Not as much as we'd think. 

Acording to the article, ads that asked women to share their opinions were hardly noticed.  In fact, only 12% of those surveyed said they were likely to notice those at all.  As could be expected, women online use social media and the Internet as a whole differently.  Mommy bloggers are a resource in terms of product information and reviews, but networks like Facebook were seen primarily for socializing.

I can and can't identify.  As a female online, I certainly fall in line with the statistics that support the idea that a lot of my time is spent in and on social networking sites.  (Let's put aside the fact that I'm a blogger, social media strategist, and work with online publishers daily, and recognize that I'd be on this playground whether or not my work included it).  However, I'm not making purchasing decisions for a "household" as an unmarried 20-something who's providing mostly for herself - not providing for a family.  That being said, online shopping for a household isn't as much of a priority - for me.  My online spending is done on Etsy (homemade goodness), travel booking sites, and paying for services. 

Where do you fall - as a male or as a female?  Where are you spending most of your time online, whether it relates to your job, your interests, or both?

 

~ Doniree Walker, for FRWD

 

Sources: eMarketer, Unicast
Photo: found on Flickr, and used with permission via Creative Commons license

Tuesday
Jul202010

eBooks Selling Faster than Hardcovers

 

Not sure how I feel about this one.  On Monday, Amazon.com reported that the sale of e-books had surpassed that of hardcover books.  According to the article released today on MediaPost, e-books were outselling hardcover books at 180-to-100 over the last four weeks.

It's being predicted that hardcover books will only account for 25% (or less) than books sold within the next decade.

On the one hand, I get it.  As more and more goes digital, it makes sense that more and more folks are reading books on their Kindles and iPads.  I understand that it's easier to bring a few books and magazines with you on your e-reader than it is to pack a carry-on with their paper counterparts if you're a frequent traveler.  And I understand the impact on the environment it could have if fewer books were printed in favor of more digital reading.

But there's still a part of me that loves the paper pages, that wants to maybe mark it up a little bit, and dog-ear the pages.  A year ago, this part of me was pretty strong and I resisted the e-reader.  When I started traveling more frequently, I saw an obvious value in storing all of that information on one light device rather than carrying a bunch of books with me.  And, as someone who's moving towards a more minimalist lifestyle - the idea of trading in bookshelves full of books for one device that stores them all - well, that's pretty appealing.

Your thoughts?  Do you own an e-reader, and if so - what do you think?  Worth the switch?  Where do you think books are headed in our culture?

~ Doniree Walker, for FRWD

Photo used by permission via Creative Commons license and was found here.