FRWD is a new media partnership model. We provide expertise and resources to increase effectiveness for a brand’s digital and overall media strategy. Our independent solution is designed to work with both brand and agency teams to guide, educate and deliver.

Please understand the new site is in beta. The search function and keywords per page are being mapped, some of our social widgets are experimental at this point. We welcome any feedback via twitter @FollowFRWD.
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    Wednesday
    10Feb2010

    Integration Manager 

    Roles and Responsibilities for an Integration Manager is to manage the day to day project lifecycle and ensure the success of a project (scope, fees, schedule, client).  It is our responsibility to: 

    • Responsible for estimating, writing and developing the Statement of Work with the project team and team leads
    • Working with Project Lead, assign strongest team for the work
    • Build project schedule and major milestones
    • Keep projects and meetings in scope
    • Ensure the project team completes deliverables; help prioritize workload of project team
    • The main day-to-day contact for the client; answering questions, providing necessary follow ups and general client maintenance
    • Maintain communication including status reporting, risks and escalation of issues both internally and client-facing
    • Prioritize, delegate and track project process
    • Keep projects moving forward even if team leads are not available
    • Problem solve and get projects back on track if necessary
    • Responsible for overall project being delivered within fee budget that was defined in SOW, on schedule and within scope
    • Identify and communicate new ideas and opportunities to internal team

    Process Responsibilities:

    • Identify, track and document project issues
    • Quickly distribute project information to all stakeholders
    • Identify and communicate project risks related to scope, fees or timeline
    • QC work prior to client distribution and launch
    • Manage project scope and eliminate scope creep; if project scope has been adjusted, document change in project documentation
    • Work with analysts to define metrics and collect as needed to keep project progressing and optimized
    • Manage project schedule to ensure milestones are met
    • Run weekly reports on time and resources dedicated to clients to ensure project is on track with the fees associated in the SOW
    • If the project has a problem; scope creep, risks of completion, client expectations not met – the Integration Manager is held accountable

    People Responsibilities:

    • Ensure project team is following standard processes and procedures
    • Provide leadership skills guiding the project team
    • Set clear and precise expectations for internal team and clients
    • Build a cohesive and motivational team environment
    • Active listening 

    Meeting Responsibilities(internal and client-facing):

    • Set up quick 15 minute internal touch base 1 day before client meeting to gather all items for agenda and make sure to-dos are completed
    • Conference room preparation, meeting notices, conference line and WebEx when needed
    • Develop specific, detailed agendas
    • Document meeting; including take aways, next steps and action items
    • Confirm client meeting with client day before meeting
    • Prior to meeting end, recap next steps and take aways
    •  After the meeting, update Basecamp with meeting recap notes including take aways, next steps and action items within 30 minutes of meeting end
    • Update RaceTrack

    Qualified Candidates should have at least 3-5 years project management experience. 

     

    Wednesday
    10Feb2010

    Senior Integration Manager 

    Roles and Responsibilities for an Implementation Manager is to manage the day to day project lifecycle and ensure the success of a project (scope, fees, schedule, client).  It is our responsibility to:

    • Responsible for estimating, writing and developing the Statement of Work with the project team and team leads
    • Build project schedule and major milestones
    • Keep projects and meetings in scope
    • Ensure the project team completes deliverables
    • The main day-to-day contact for the client; answering questions, providing necessary follow ups and general client maintenance
    • Maintain communication including status reporting, risks and escalation of issues both internally and client-facing
    • Prioritize, delegate and track project process
    • Problem solve and get projects back on track if necessary
    • Keep projects moving forward even if team leads are not available
    • Responsible for overall project being delivered within fee budget that was defined in SOW, on schedule and within scope
    • Identify and communicate new ideas and opportunities to team lead
    • Maintain understanding of high-level strategy and goals that client has communicated to the team, and provide guidance to the media team to ensures that goals are met
    •  High level of financial responsibility for overall FRWD client SOWs

    Process Responsibilities: 

    •  Identify, track and document project issues
    •  Quickly distribute project information to all stakeholders
    •  Identify and communicate project risks related to scope, fees or timeline
    • QC work prior to client distribution and launch
    • Manage project scope and eliminate scope creep; if project scope has been adjusted, document change in project documentation
    • Work with analysts to define metrics and collect as needed to keep project progressing and optimized
    • Manage project schedule to ensure milestones are met
    • Run weekly reports on time and resources dedicated to clients to ensure project is on track with the fees associated in the SOW
    • If the project has a problem; scope creep, risks of completion, client expectations not met – the Implementation Manager is held accountable

    People Responsibilities 

    • Ensure project team is following standard processes and procedures
    • Provide leadership skills guiding the project team
    • Set clear and precise expectations for internal team and clients
    • Build a cohesive and motivational team environment
    • Active listening 

    Meeting Responsibilities (internal and client facing) 

    • Set up quick 15 minute internal touch base 1 day before client meeting to gather all items for agenda and make sure to-dos are completed
    • Conference room preparation, meeting notices, conference line and WebEx when needed
    • Develop specific, detailed agendas
    • Get approval by project lead one day prior to meeting; print (for internal meetings) or email (for external meetings)
    • Document meeting; including take aways, next steps and action items
    • Confirm client meeting with client day before meeting
    • Prior to meeting end, recap next steps and take aways
    • After the meeting, update Basecamp with meeting recap notes including take aways, next steps and action items within 30 minutes of meeting end
    • Update RaceTrack

     Qualified Candidates should have 3 to 5 years project management and interactive strategy experience. 

    Friday
    05Feb2010

    PHP Programmer/ Web Developer 

    FRWD has an immediate opening for a skilled PHP/Web Developer.

    Job Description:

    The ideal candidate will work hand-in-hand with the business unit developing many projects. Projects will be assigned and this candidate will be responsible for following direction creating flawless code that is well documented and tested through a series of case scenarios. The candidate should be comfortable taking direction from others while at the same time able to be responsible when empowered to start and complete projects on a scheduled basis.

    Qualified Candidate:

    • Proficient in PHP, JavaScript, HTML and MySQL
    • Excellent understanding of server-side programming.
    • Must write efficient code with documentation.
    • Can read code written by others.
    • Has experience debugging code.
    • Can write code from pseudocode or verbal instructions.
    • Must be a team player, posses a good attitude and be self-disciplined
    Thursday
    21Jan2010

    Assistant Search Planner 

    FRWD is searching for an Assistant Search Planner, reporting to the Associate Media Director.

    A successful Assistant Search Planner candidate is a passionate self starter with ability to learn quickly. The individual wants to expand knowledge on new techniques and tools in the industry. The candidate has a Bachelor's degree (is working on completing the bachelors degree in the next 6 months) in mathematics and/or statistics and can demonstrated strong math skills. This candidate should also have strong writing and presentation skills as well as attention to detail and a strong knowledge of Microsoft Excel & PowerPoint. The candidate needs to be detail and deadline-oriented.

    Responsibilities include:

    • Assist Media Planner with development of strategic campaign approach that will meet client goals and expectations
    • Assist Media Planner in pulling client & competitive reports
    • Manage keyword mining for campaign development
    • Assist Media Planner in trafficking & QA of campaigns
    • Ensure accuracy and formatting of all documents
    • Organize weekly search meetings and re-caps
    Thursday
    21Jan2010

    Media Planner- Search Focused

    A successful Media Planner-Search Focus candidate is a passionate and knowledgeable on all aspects of paid search media planning, execution and reporting. The individual is eager to learn and expand knowledge on new techniques and tools in the industry. The candidate has a Bachelor's degree with 2-3 years of paid search planning, execution and reporting. This candidate should also have strong writing and presentation skills along with math or statistics background. The candidate needs to be detail and deadline-oriented. Knowledge and experience with Google, Yahoo! and Bing platforms is required. The candidate will be able to prepare and analyze data and market research for various clients and industries. Knowledge of bid management tools & Google Analytics is preferred.

    Responsibilities include:

    • Assist with development of strategic campaign approach that will meet client goals and expectations
    • Utilize search tools and resources to aid in campaign development
    • Issue and mange Insertion Orders
    • Manage campaign set up, trafficking and QA
    • Lead research, analysis and insight into client reporting    
    • Develop and manage overall campaign budgets (daily, weekly, monthly, etc)
    • Lead in the development of the recommendation documents for clients (test proposals, case studies, etc)
    • Assist in managing vendor and partner relationships
    • Engage with and represent FRWD at local and national industry events
    Tuesday
    17Nov2009

    Partner - Media - (CHI) - (Hire date Q2 2010)

    FRWD is searching for an industry leader to oversee FRWD’s media efforts in our Chicago office.  This individual will have a number of years experience leading strategy and execution on either the agency or client-side; overseeing a team of integrated digital strategy, search, display, analytics planning and execution teams.

    This individual will be responsible for both the growth and the quality of media execution of FRWD’s Chicago office; building a team of media professionals to support FRWD Minneapolis client as well as FRWD Chicago growth. Responsibilities will include lead on hiring decisions, organic growth as well as contributions to new business development.

    The Chicago office of FRWD will enable greater communication and partnership with key media and technology companies. FRWD Chicago will house integration management and media execution teams while leveraging technology housed from Minneapolis.

    This individual’s compensation package will be negotiated considering risk tolerance, experience and equity potential.

    Tuesday
    17Nov2009

    Partner - Media - (MSP) - (Hire date prior to Q2 2010)

     FRWD is searching for an industry leader to oversee FRWD’s media efforts in our Minneapolis office.  This individual will have a number of years experience leading strategy and execution on either the agency or client-side; overseeing a team of integrated digital strategy, search, display, analytics planning and execution teams.

    This individual will be responsible for the quality of media execution of FRWD’s Minneapolis office, overseeing a growing team of 15+ media professionals and 15+ FRWD clients. Responsibilities will include lead on hiring decisions, organic growth as well as contributions to new business development.

    The Minneapolis office of FRWD will be the hub of FRWD’s growth and house multiple teams including; Integration Management, Media Execution, Reporting and data technology.

    This individual’s compensation package will be negotiated considering risk tolerance, experience and equity potential.

    Tuesday
    17Nov2009

    Media Director - Search (DR) Focused - (Immediate Hire)

    FRWD is searching for an 10+ year experienced media professional to oversee specific SEO and Paid Search client business at FRWD. 9 times out of 10, FRWD search programs also include display therefore this individual must have experience leading Fortune 500 search strategy as well as integrating data attribution with display and other traditional media teams. Must have led multi-diciplinary teams with emphasis on technical and creative SEO, Paid Search, Landing Page optimization, Affiliate, and others. Business focused, the director will partner directly with FRWD clients to lead overall digital media strategy and execution.

    This individual must also have significant site and digital brand strategy experience, ideally having participated or led agency or client side efforts such as web-analytics, landing page testing, site strategy, etc.

    The Director will partner with FRWD search and data reporting team leads to produce world-class work.

    Salary is negotiable yet targeted at $100k+

    Tuesday
    17Nov2009

    Media Director - Brand Focused - (Immediate Hire)

    FRWD is searching for an 10+ year experienced media professional to oversee specific client business at FRWD. The position is Director and this individual must have experience leading Fortune 500 brand business with an emphasis on integrated media which proves both the brand value and business ROI of media dollars. The director will partner directly with FRWD clients to lead overall digital media strategy and execution.

    This individual must also have significant site and digital brand strategy experience, ideally having participated or led agency or client side efforts such as web-analytics, landing page testing, site strategy, etc.

    The Director will partner with FRWD search and data reporting team leads to produce world-class work.

    Salary is negotiable yet targeted at $100k+

    Tuesday
    17Nov2009

    2 Entry Level Positions (Hire date Immediate through Q1 2010)

    FRWD is opening four analyst positions at FRWD entry level. Must have 6-months to 2 years experience in media, web analytics, or digital strategy.

    The analysts will provide research and data collection support to FRWD client programs. Analysts will be aligned to specific FRWD clients and Industry verticals and will receive specific training to support day to day optimization with initial focus on either optimization of search marketing or display media programs. ALL analysts will spend at least their first year at FRWD with client analytics data collection under the direction of FRWD database management teams and utilizing industry licenses.

    Must be extremely proactive within the media and digital strategy industry.

    Salary range is negotiable and ranges from $30k - $39k dependant on experience.