Digital Marketing Agency FRWD Acquires a Stake in PUNY Entertainment
10.10.2011 
Award winning media experiences studio enhances creative and data visualization for FRWD
MINNEAPOLIS, Minn., August 10, 2011 – FRWD (www.FRWDco.com), a uniquely comprehensive digital marketing agency, today announced the integration of PUNY Entertainment (www.PUNYEntertainment.com), an award winning media experiences creative and production studio in which FRWD acquired a minority stake in Q4 2010.
“Since founding FRWD in 2009, the agency has experienced rapid, organic growth thanks to the confidence placed in us by our clients, many of the world’s most recognized consumer brands,” said John Grudnowski, FRWD founder and managing partner. “We continue to invest in our ability to deliver by acquiring some of the industry’s top talent and, in this case, by solidifying a creative relationship with an extremely talented group at PUNY.”
PUNY Entertainment produces some of the most interactive consumer media experiences available online. In addition to extensive work promoting entertainment events such as concerts, festivals and news shows, the agency also produces media experiences for Nickelodeon’s Yo Gabba Gabba!, Target, Microsoft, Britney Spears and many other well known brands.
“Formally integrating Puny and FRWD has done as much for our clients as theirs,” said Shad Petosky, President of PUNY Entertainment. “Whether brands come to PUNY for creative ideas, app development and media experiences or FRWD for media buying and campaign strategy and execution, they always have high expectations about quality and results. We complement each other extremely well and work collaboratively, designing with data, to help brands engage their audiences like never before.”
Since November, PUNY Entertainment has been designing and creating media experiences for FRWD clients, as well as leading efforts in interface design and data visualization through FRWD’s Proprietary report publishing system. FRWD, in turn, manages digital marketing investments on behalf of some PUNY Entertainment clients.
“PUNY creates amazing, immersive media experiences, online and through expressive digital out of home or environmental designs. We help brands and their customers share these experiences,” said Grudnowski. “FRWD clients and agency partners now have direct access to PUNY. The partnership enables us to better control the integrity of data that inform our clients’ and partners’ creative and production work.“
About FRWD:
FRWD is a unique digital marketing agency that takes a more comprehensive approach to helping companies make the best digital marketing investments. Not only does FRWD combine top media talent with today’s best technology tools and platforms to ensure accountability and success; the agency also develops strategy and acquires talent for clients to create sustainable campaigns and drive continual improvement. FRWD works with some of the world’s most recognized consumer brands, leading healthcare providers, entertainment companies and more. FRWD is based in Minneapolis. Learn more at www.frwdco.com.
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