AdGooroo Launches Industry Insight, Offering Search Engine Marketers Instant Access to the World’s Largest Search Intelligence Database
Marketers discover competitors’ keywords, spend, impression share and more to help optimize performance and maximize search ROI
CHICAGO, February 21, 2012 – Digital marketing intelligence provider AdGooroo (www.adgooroo.com) today unveiled Industry Insight, a versatile search marketing dashboard that provides advertisers and agencies with instant access to the world’s largest search intelligence database, including years of proprietary pay-per-click (PPC) data on virtually every industry and advertiser.
AdGooroo’s search intelligence database analyzes and collects data on millions of keywords and billions of individual search impressions per month for virtually every advertiser across more than 160 industry categories. Industry Insight enables search marketers to access this data—including specific keywords, estimated share of voice or impression share, estimated PPC spend, clickthrough rates (CTR), cost per click (CPC) and more—for each advertiser and industry category.
Using Industry Insight, search marketers have the ability to:
- Mine competitors' keyword lists to uncover new traffic opportunities
- Quickly assess the competitive landscape and larger trends that may impact budgeting and performance in any vertical
- Gain immediate insight into any advertiser, including those too small to show up in panel-based datasets
- Compare any two advertisers across any time period by spend, clicks, CTR, CPC, ranking and more
- View historical/seasonal trends
- And more
“Industry Insight enables search marketers to easily monitor their competitors’ every online move and to better understand trends across their vertical category,” said Richard Stokes, founder and CEO of AdGooroo. “That means having meaningful, actionable data to benchmark and optimize your own campaign performance relative to the competition and maximize your search ROI.”
“FRWD has found AdGooroo’s Industry Insight to be instrumental in helping size the search and content opportunity in new categories, for both potential clients and clients new to search or affiliate marketing,” commented Aimee Reker, partner at digital marketing firm FRWD. “Industry Insight helps inform our content creation and content marketing recommendations by revealing historical competition within the context of demand and cost. It's a simple and immediate way to see competitive trends back in time.”
Industry Insight can also be integrated with SEM Insight™, AdGooroo’s tactical intelligence tool for PPC managers, enabling daily visibility into competitors’ PPC campaigns, including all ad copy and landing pages. As an example of the benefits of integrating the two products, search marketers can filter Industry Insight reports by keyword group such as product category or top-performing keywords in order to view competitors’ PPC spend on individual product lines and more.
Central to Industry Insight is the accuracy of its data. AdGooroo measures more than 2.5 billion search impressions each month using servers located in local markets—the most accurate method of data collection possible. AdGooroo also utilizes proprietary PPC spend estimation models that are verified each month against known ad spend. Further, the company’s automated quality assurance solution provides proactive, seamless problem detection and resolution, 24 hours a day. In addition, the methodology noted above is backed up by dedicated engineering and support teams to help ensure customers’ success.
Industry Insight “Share of Voice” report showing the top paid search advertisers in the retail category from Dec. 2010-Nov.2011 based on estimated consumer impressions or how many consumers are seeing their paid search ads.
About AdGooroo:
Founded in 2004, AdGooroo is a leading provider of Digital Marketing Intelligence that drives competitive advantage for Internet marketers. More than 4,000 advertisers and agencies use AdGooroo’s on-demand tools to tap into the world’s largest database of search and display marketing data and gain actionable intelligence on their top competitors’ keywords, ad creative, backlink data, campaign statistics, budgets and more. For more information, visit AdGooroo.com.
About FRWD:
FRWD is a unique digital marketing agency that takes a more comprehensive approach to helping companies make the best digital marketing investments. Not only does FRWD combine top media talent with today’s best technology tools and platforms to ensure accountability and success; the agency also develops strategy and acquires talent for clients to create sustainable campaigns and drive continual improvement. FRWD works with some of the world’s most recognized consumer brands, leading healthcare providers, entertainment companies and more. FRWD is based in Minneapolis. Learn more at www.frwdco.com.
– # # # –