FRWD Director Aaron Gasperi Appointed Midwest VP for the Connected Television Marketing Association
MINNEAPOLIS, January 18, 2011 – FRWD, a uniquely comprehensive digital marketing agency, today announced that Director Aaron Gasperi has been appointed Midwest VP for the Connected Television Marketing Association (CTVMA), a new global industry organization.
The CTVMA aims to educate the industry on the commercial opportunities of connected TV platforms. Noting that Internet connected televisions, from brands such as Samsung, Sony and LG, are predicted to make up 90 percent of the global TV market by 2014, with sales reaching 123 million units, the CTVMA believes that Connected TV marketing initiatives will follow.
“In FRWD, Minneapolis has one of the most experimental digital marketing agencies on the planet,” said Gasperi. “Clients expect our teams to identify the next substantial digital marketing opportunity across all channels; so we track opportunities in proven and emerging channels. Connected television represents an opportunity with enormous potential, and work being done in Minneapolis for eager FRWD clients will help direct the CTVMA’s efforts.”
The CTVMA currently comprises 47 country, regional and chapter appointed presidents and vice-presidents with representatives around the world. Zachary Weiner, CEO of CTV Advertising and a co-founder of the CTVMA, serves as the organization’s president of North America.
“Aaron’s input will prove invaluable as we ramp up the CTVMA, grow its membership and rollout various activities and membership programs,” said Weiner. “FRWD has a unique track record of experimentation across digital channels, and the agency will help us earn the involvement and participation of some of the nation’s top brands in our connected TV initiatives.”
On Twitter, follow FRWD (@followFRWD) and Gasperi (@agasperi).
About FRWD:
FRWD is a unique digital marketing agency that takes a more comprehensive approach to helping companies make the best digital marketing investments. Not only does FRWD combine top media talent with today’s best technology tools and platforms to ensure accountability and success; the agency also develops strategy and acquires talent for clients to create sustainable campaigns and drive continual improvement. FRWD works with some of the world’s most recognized consumer brands, leading healthcare providers, entertainment companies and more. FRWD is based in Minneapolis. Learn more at www.frwdco.com.