Pushing Boundaries
The next installment in the Pushing Boundaries event series kicks off June 28th at the Fine Line in Minneapolis!
We invite you to participate in evening of conversation with industry leaders on the hot topic of privacy and the online marketing industry’s progress on self-regulation.
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WHEN: |
Tuesday, June 28, 2011 |
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WHERE: |
Fine Line Music Café - http://www.finelinemusic.com/directions.html |
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TIME: |
Happy Hour and Registration: 5:30 PM - 6:00 PM |
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COST: |
FREE! Sponsored by Evidon |
AGENDA:
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5:30 PM |
Registration and Happy Hour Opening Remarks: OBA, Privacy, and Best Practices Keynote: Seven Dirty Words - How Privacy Can Build Your Brand Panel I: Location and Social/Mobile Privacy-Related Issues Panel II: Data/Marketing Privacy-Related Issues Closing Remarks |
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8:30 PM |
Networking |
DISCUSSION THEMES
Location, Location, Location: The New Frontier of Digital Advertising
Who should be able to find you? Who should be able to know where you’ve been? And, how do you control your information without giving up the services you love? Learn more about how your brand can prepare for tricky privacy issues that are shaping the debate over social media, location-based tracking, and mobile marketing.
The Future of Online Behavioral Advertising for Marketers
You’re being tracked! As privacy issues become the talk of the town and strike fear into consumers, how can your brand be sure that it stays ahead of the curve in digital marketing? What can your company do to build trust with consumers and comply with the online advertising industry’s efforts toward self-regulation? Explore new ideas about privacy compliance as an asset that can create even more value for your brand.
Navigating the Privacy Firestorm in Washington
Why has Washington introduced a flurry of new legislation on digital privacy, and why are Apple, Facebook, and Google being put on the hot seat about their privacy practices? Do you want to know more about what all the political attention on privacy means for your company's future? Get the latest scoop from our Capitol Hill experts and learn more about what self-regulation and compliance means not only for your brand, but also for the entire digital advertising industry.
ABOUT OUR SPONSOR:
A leader in the compliance services industry, Evidon stands as the first approved provider of compliance services for the Digital Advertising Alliance (DAA) Self-Regulatory Program for Online Behavioral Advertising. Additionally, Evidon works with the Council for Better Business Bureaus (CBBB) and Direct Marketing Association (DMA) to enforce the principles of self-regulation across the industry.
Evidon strives to empower consumers and ensure the integrity of business through its compliance services. By providing the platform for a safe and regulated online experience, Evidon not only provides businesses with a foundation for confident participation in online behavioral advertising, but also helps to build consumer trust that will help to strengthen brands and achieve business goals.
In addition to the evening’s panel discussions, CEO Scott Meyer of Evidon will share with us his thoughts about the impact that self-regulation may have for brands as well as for the online and mobile marketing industries.
CONTACT:
Katie Sinnett
Integration Manager, FRWD
Phone: 612-235-0546